Johannesburg-based ad people Jeff Tyser and Kerryn-lee Maggs traveled through seven African countries in 150 days, covering 22,500 kms. They didn’t bore their friends and colleagues with hundreds of snapshots of themselves standing in front of scenic lookouts, etc. Instead they presented the highlights in succinct infographics. Very effective and memorable.
For Coke Zero’s joint promotion of the new James Bond film “Skyfall,” Belgian ad agency Duval Guillaume Modern set up an elaborate stunt in the Antwerp central train station. It began when unsuspecting commuters walked up to a Coke vending machine, which displayed a promotional offer that came with a hitch. They could win two free tickets to a special screening of “Skyfall,” if they could get to the vending machine on Platform Six within 70 seconds.