If cats were 13th century cartographers, this is probably how they would map out their known world. Or so it is suggested in this series of print ads for Whiskas pet food, created by AMV BBDO in the UK and illustrator Dave Hopkins. The vintage-style maps were drawn from a cat’s perspective, with feline significant names given to landmarks in the Living Room Plain, the Garden Outback and The Kitchen Valley. Ottoman Overlook, Settee Ridge and Magazine Mound are key features called out in the living room. Toaster Volcano, Sore Paw Crossing stove zone, and Shelf Highlands are marked in the kitchen, and in the garden, the area beyond the Great Wall is labeled “Here There Be Monsters” with two unfriendly dogs stationed nearby. The compost heap is named Pew Gardens. The sepia-toned maps are a delight to study, and they are presented with confidence that viewers are sophisticated enough to know the Whiskas brand and a fair amount about typical cat behavior. The only real branding in the ads is the Whiskas name in its familiar logotype set in a shield that vaguely looks like a silhouette of a cat’s head. The signature purple color of Whiskas packaging is completely absent.
Every year the Indianapolis International Film Festival invites local designers and illustrators to create a poster for select movies, which it uses as a build-up to the festival. The posters are then exhibited at the Indy Film Festival and sold as limited edition prints. Lars Lawson served as designer and illustrator for this “Dr. Jekyll and Mr. Hyde” poster, along with contributing artist Monty Sheldon and Timber Design. Not only did Lawson capture the character’s strange split personality, he managed to draw the typography so that it reads “Dr. Jekyll” from one direction and “Mr. Hyde” when turned upside down.
The product used to be called NutsOnline and its packaging identity was totally generic and forgettable. So, when the New Jersey-based online retailer secured the domain name “Nuts.com,” it set out to change its image by hiring a powerhouse team to design a new logo and packaging. The result is an identity that looks like it was created by precocious third-graders – but in a good way. The letters were hand-drawn by Pentagram partner Michael Bierut and digitized by type designer Jeremy Mickel. Illustrator Christoph Niemann made line-drawings of the gang of playful nuts. The effect is fresh and charming, and unconventionally nutty. As breezily executed as this design looks, it takes skill to make it appear spontaneous and carefree and not amateurish and crudely done. A closer looks shows there is a hierarchy to the information on the box and an organization to the design. Even the see-through nut personalities give consumers a glimpse of the product inside. This is sophisticated design made to look naïve.
Irish chili may sound like an oxymoron, but Mic’s Chilli, made in Kilcoole, County Wicklow in Ireland, has the authentic look of a product that comes from “South of the Border” – and we don’t mean Tipperary.
Dublin-based illustrator Steve Simpson has done all of the branding and packaging work for Mic’s Chilli since it launched its first products at the end of 2010. Using Latin American patterns and iconography, the Inferno packaging features Day of the Dead skeleton figures, with “talk bubbles” showing chillis to indicate degrees of hotness — one chilli for mild; four chillis for on fire.