Corona Canada is going all out to celebrate the Day of the Dead (Dias de los Muertos), an annual Mexican holiday (November 1 and 2) commemorating the lives of loved ones who have passed away. It has just issued special limited edition designs for its tall-boy cans, further extending its “Live Mas Fina” (Live the good life) campaign launched in March. Toronto-based design agency, Zulu Alpha Kilo, created the concept and design for the marketing promotion, which features artwork inspired by Day of the Dead sugar skull candy treats. Illustrated by Jenny Luong, the decorative skull artwork integrates a line of text that urges people to live life to the fullest.
The Canadian Day of the Dead campaign encompasses more than special packaging. Zulu is promoting the Day of the Dead design in out-of-home and print ads, magazine inserts and on social media. In addition to giving out tear-away posters at select locations across Canada, Corona is staging a social media contest that offers fans the chance to win a numbered, limited edition silkscreened print of the sugar skull posters. The Day of the Dead Corona cans are available in stores across Canada for one month only.
Every year the Indianapolis International Film Festival invites local designers and illustrators to create a poster for select movies, which it uses as a build-up to the festival. The posters are then exhibited at the Indy Film Festival and sold as limited edition prints. Lars Lawson served as designer and illustrator for this “Dr. Jekyll and Mr. Hyde” poster, along with contributing artist Monty Sheldon and Timber Design. Not only did Lawson capture the character’s strange split personality, he managed to draw the typography so that it reads “Dr. Jekyll” from one direction and “Mr. Hyde” when turned upside down.
Celebrated Dutch book designer Irma Boom continues to push the boundaries of book design by defying the conventional use of publishing materials and printing. Boom’s special edition for Chanel No. 5 is loaded with images and text and uses absolutely no ink. The sheets are completely white and blind embossed throughout. The result is sensual, intriguing, ethereal and haunting, like the best fragrances. Boom’s approach to book design is that of a fine artist. In fact, of the more than 250 books she has designed, more than 50 are in the Museum of Modern Art in New York. Boom created this limited edition book for the No. 5 Culture Chanel exhibition at the Palais de Tokyo in Paris.
The Pantone Color System is nuanced and exact, which is why it is common to see designers agonizing over Pantone swatches to find the precise hue, tone, tint and saturation they want. When Pantone decrees the “Color of the Year,” designers in every industry pay attention. So it is not surprising that the cosmetic giant, Sephora, has teamed with Pantone to turn out a Sephora-Pantone Universe Color of the Year collection. Pantone 17-5641 Emerald is Pantone’s choice for 2013 Color of the Year, and Sephora has issued the color in a limited edition line of products for 2013. If emerald makeup isn’t flattering to you, maybe you can settle for an emerald makeup brush just to be in on the hottest trend.
As renowned for its creative branding as it is for its premium vodka, Absolut continually tops itself with fantastic new visual expressions. In this case, the Swedish vodka-maker, owned by French company, Pernod Ricard, teamed with Swedish ad agency, Family Business, to give new meaning to the term “limited edition.” The idea was not just to make each Absolut bottle seem unique, but to actually be unique. To do that, Absolut had to reconfigure its bottling production line to recreate artwork with splash guns, 38 colors, and 51 patterns. A complex computerized algorithms program orchestrated these elements in a randomized fashion so that no two bottles were decorated alike. In fact, Absolut estimates that it would take 94 quintrillion bottles before two identical designs resulted. The company is not producing that many, but it did individually number each of the four million bottles in its limited edition line, which it appropriately named “Absolut Unique.”