It’s no surprise that a bus shelter constructed entirely from Lego bricks recently emerged in front of a toy store in the UK to celebrate London’s Year of the Bus. Anyone who has ever visited Legoland knows that these colorful interlocking plastic bricks can be built into anything, of any size by people (or maybe primates in general) of any age. Like an atom, the Lego is the basic unit of playful construction. This bus shelter was made from 100,000 Lego bricks by Duncan Titmarsh, the UK’s only certified Lego professional.
Dedicated to “consumer whisperers, mother targeters and brand guardians,” this video by Toronto-based Open Creative Company satirically celebrates the feats of advertising marketers. It was made as a call for entries appeal for Strategy magazine’s Marketer of the Year. The words and sentiments in “The Marketers’ Anthem” are all too true, but the male voiceover, dripping with tongue-in-cheek gravitas, pokes good natured fun at the achievements of men and women who “moved us to vote, follow, share, pin, tweet, retweet and like” everything from underarm deodorant, cookies, toilet paper and shampoo. The video taps into the bipolar reality of marketing people who are both proud and a bit embarrassed by what they do. On the one hand, they know their marketing campaigns are the engines that drive the economy. On the other hand, they know that their days, months, years are spent debating how to express the exceptional softness of a brand of toilet paper, or the virtues of one floor mop over another, or the desirability of frozen pop-tarts. No one has yet won a Nobel Prize for market advertising, so it is good that the industry hosts its own awards. Only a jury of your peers can really appreciate the monumental accomplishment of making a cleaning product stylish and exciting. Bravo.
Corona Canada is going all out to celebrate the Day of the Dead (Dias de los Muertos), an annual Mexican holiday (November 1 and 2) commemorating the lives of loved ones who have passed away. It has just issued special limited edition designs for its tall-boy cans, further extending its “Live Mas Fina” (Live the good life) campaign launched in March. Toronto-based design agency, Zulu Alpha Kilo, created the concept and design for the marketing promotion, which features artwork inspired by Day of the Dead sugar skull candy treats. Illustrated by Jenny Luong, the decorative skull artwork integrates a line of text that urges people to live life to the fullest.
The Canadian Day of the Dead campaign encompasses more than special packaging. Zulu is promoting the Day of the Dead design in out-of-home and print ads, magazine inserts and on social media. In addition to giving out tear-away posters at select locations across Canada, Corona is staging a social media contest that offers fans the chance to win a numbered, limited edition silkscreened print of the sugar skull posters. The Day of the Dead Corona cans are available in stores across Canada for one month only.
To celebrate the holidays, AKQA, the San Francisco/London-based digital creative agency, teamed up with members of the Pacific Chamber Symphony and Music Director Laurence Kohl to produce an interactive arrangement of “Carol of the Bells.” They are assisted by “shadow orchestra members” led by a “shadow conductor” who coordinates the performance by linking to Mobile Orchestra.com via wi-fi to get a unique web address. From there, up to 12 people may sync their smartphones, each choosing an instrument played by one of the real musicians. Once the “conductor” sees that all the mobile instruments are ready, he/she presses a key to let the music begin.