Shocase is a new social network site with some of the intentions of LinkedIn, Pinterest and Facebook, but is targeted specifically to the 100+ million marketing professionals worldwide. It acts somewhat like the old Blackbook directories, but in a friendlier, more interactive and constantly updated way.
Shocase CEO Ron Young explains, “Members can present their work, skills and experience in the best light to the audience they value most; brands can find the right marketing professionals to suit their needs in any discipline. The site is designed to help build working relationships, and ultimately help members grow their business.”
From time to time, @Issue will run brief profiles of people you may know in design communications, asking them what attracted them to the profession and how they view their work and process. We thought we’d start with Delphine, @Issue’s editor, and then Kit, @Issue’s design director, before broadening our scope to others in the business.
Name: Delphine Hirasuna Profession: Writer/ Editor of @issue Home Base: San Francisco, CA
When did you know that you wanted to pursue the profession you did?
I think I was around 6. I was tiny for my age and lousy at playground sports; I hated recess, but I loved to read. Nancy Drew, The Bobbsey Twins, Eddie’s Red Wagon, etc. But the stories felt formulaic and I decided I could write better. My bedroom had a vanity with a frilly yellow chiffon skirt around it, and I’d crawl inside and write my stories in that private space. Even then, I was a realist. Afterall, I was 6 years old, and lived on a little farm in the middle of nowhere, and didn’t know how to contact a publisher, much less have an adult one take my writing seriously. But I didn’t give up. In grammar school and high school, I was the editor of the school paper, and by college, I was determined to be a journalist. Read More »
On Comedy Central’s Colbert Report last week, Stephen Colbert questioned the marketing strategy behind the new Vessyl Smart Cup produced by San Francisco-based startup Mark One. Designed by Yves Behar of fuseproject, the Vessyl is a digital cup with molecular analysis sensors that display the exact content and calorie count of the beverage within. In terms of attractive design and ingenious technology, the Vessyl is spot on. But to Colbert’s point: is there really a mass market need for it, especially at a cost of $199 per cup? Market research is a critical pillar of product development; without it, what you end up with is a geeky “parlor trick” that draws ooohs and aaahs, but few sales.
We recently lost one of the giants of our profession, Massimo Vignelli. An internationally acclaimed modernist, Massimo left a strong mark on our collective culture. Having had the privilege to know him personally, I also came to appreciate him as a warm, personal and extremely generous individual. Massimo was highly principled, joyous, robust, and thoughtful, but above all, he was a man of great passion who lived deeply. I saw this last year when I asked Massimo, along with 14 other designers, to describe how he sees San Francisco for a promotional project. I expected remarks about cable cars, steep hills, great restaurants, the Golden Gate Bridge,etc. Massimo’s response was lyrical, elegant, insightful and heartfelt – like the man himself. I held onto his description to remind myself that at the heart of visual arts is a poetic soul. Here is Massimo’s impression of San Francisco:
“Summer temperature, suddenly a chilling wind, a drastic drop in temperature and awesome clouds billowing over the hill toward me. A preview of the end of the world. A city inside a cloud. Would I survive? Is it real? The rampant clouds are rolling one over the other, gradually absorbing the city, vanishing it around me.”
This is a car commercial inspired by epic themes found in Herman Melville’s 1851 classic “Moby Dick.” Told by a tormented Alaska tow truck driver, played by David Florek, the modern-day Ahab is fraught with frustration, yearning and regret over the car that kept escaping his grasp, even in an arctic blizzard. Created by San Francisco ad agency Venables Bell & Partners, the commercial spins an overblown account of trying to hook the wily Audi Quattro. Though exaggerated to mythic proportions, the tale of the tow truck driver versus the Audi Quattro is not anything like the story of Ahab’s obsessive and vengeful pursuit of Moby Dick, the great white whale that chewed off his leg and ultimately destroyed his Pequod ship and him along with it. But the comparison makes a wonderful yarn, especially when you consider that the commercial is really about Audi Quattro’s four-wheel drive system — which would really be boring if the narrator told it straight.