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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Design is so simple, that's why it is so complicated.
- Paul Rand

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Advertising

Audi Quattro: The One That Got Away

By Delphine Hirasuna | March 21, 2014February 19, 2019

This is a car commercial inspired by epic themes found in Herman Melville’s 1851 classic “Moby Dick.” Told by a tormented Alaska tow truck driver, played by David Florek, the modern-day Ahab is fraught with frustration, yearning and regret over the car that kept escaping his grasp, even in an arctic blizzard. Created by San Francisco ad agency Venables Bell & Partners, the commercial spins an overblown account of trying to hook the wily Audi Quattro. Though exaggerated to mythic proportions, the tale of the tow truck driver versus the Audi Quattro is not anything like the story of Ahab’s obsessive and vengeful pursuit of Moby Dick, the great white whale that chewed off his leg and ultimately destroyed his Pequod ship and him along with it. But the comparison makes a wonderful yarn, especially when you consider that the commercial is really about Audi Quattro’s four-wheel drive system — which would really be boring if the narrator told it straight.

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Posted in Advertising, Film, Humor Tagged 1851 classic, account, ad agency, Alaska, artic blizzard, Audi, Audi Quattro, boring, car, chewed off, commercial, commercial spins, created, David Florek, driver, epic, four-wheel drive, fraught, frustration, grasp, Herman Melville, leg, Moby Dick, modern-day Ahab, mythic proportions, narrrator, obsessive vengeful, overblown, Pequod, regret, San Francisco, ship, story, straight, tale, themes, tormented, tow truck, tow tuck driver, Venables Bell & Partners, yarn, yearning

Books

American Icons

American Icons is a collection of the work from the iconic photographer, Terry Heffernan. His collection serves as a visual exploration of what it means to be an American, including beautiful quotes by legends and luminaries that accompany Heffernan’s shots.

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Museum
Exhibition

Modern Gothic Need Not Be an Oxymoron with John Stevens

Explore both history and a contemporary approach to design in the form of a project with letter artist, John Stevens. Learning to write Black-letter (Textura, Gothic, Fraktur, Old English) properly is a pathway into many aspects of calligraphy, just as practicing Gothic, or Black-letter is a necessity to truly understanding the nuances of broad-edged pen calligraphy.

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Event

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