Pop Culture

Lego Shelters the Imagination

It’s no surprise that a bus shelter constructed entirely from Lego bricks recently emerged in front of a toy store in the UK to celebrate London’s Year of the Bus. Anyone who has ever visited Legoland knows that these colorful interlocking plastic bricks can be built into anything, of any size by people (or maybe primates in general) of any age. Like an atom, the Lego is the basic unit of playful construction. This bus shelter was made from 100,000 Lego bricks by Duncan Titmarsh, the UK’s only certified Lego professional.

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Foreign Correspondents

Why Branding Africa Is the Design Goal

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Editor’s Note: Martin Miruka is the founder, CEO and lead strategist of ATOM, the first indigenous brand strategy design firm in Kenya. Based in Nairobi, Miruka is also chairman of the Diversity Africa Foundation and KenyaOne, a nonprofit organization founded by ATOM to champion issues of diversity and the creation of a value-based national brand for Kenya. He is the author of The Passion of the Brand, a handbook distributed free to business leaders by ATOM to increase awareness and action around the fundamental role of brand strategy in building African businesses into global African brands. This interview continues our Foreign Correspondent series on the state of design in nations around the world.

How long has the design profession existed in Kenya?
Design has been around since 1967. It started with the creation of Kenyatta University, which was hived off the University of Nairobi (UON) to become a constituent college for training teachers. At that point, Design and Fine Art were created as Bachelor of Arts courses. Fine Art went to Kenyatta and Design remained at UON.

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