Public service announcements (PSAs) mean well, but often times they play on people’s fears, guilt or soft-heartedness to get viewers to pay attention. That’s why these PSAs from the British Heart Foundation are so refreshing. Produced by Grey London and directed by Steve Bendelack, the new Mini Vinnie CPR ad is a sequel to one done featuring British actor/pro football player Vinnie Jones. Embedded in the spoof are some valuable tips on how to give hard and fast hands-only CPR in an emergency. These entertaining ads follow in the tradition of the British Heart Foundation’s PSA, starring British actor/playwright Steven Berkoff on how to identify the symptoms of a heart attack. They are all about stayin’ alive.
The Pantone Color System is nuanced and exact, which is why it is common to see designers agonizing over Pantone swatches to find the precise hue, tone, tint and saturation they want. When Pantone decrees the “Color of the Year,” designers in every industry pay attention. So it is not surprising that the cosmetic giant, Sephora, has teamed with Pantone to turn out a Sephora-Pantone Universe Color of the Year collection. Pantone 17-5641 Emerald is Pantone’s choice for 2013 Color of the Year, and Sephora has issued the color in a limited edition line of products for 2013. If emerald makeup isn’t flattering to you, maybe you can settle for an emerald makeup brush just to be in on the hottest trend.