Nike opened a new pop-up running track in the heart of Manila, Philippines. Designed by BBH Singapore, the Unlimited Stadium installation is shaped like the sole of Nike’s new Lunar Epic shoe. Lined with LED screens, the 200-meter racetrack invites runners to run alongside their own digital avatar. But first runners must attach a radio-frequency sensor to their shoe to record their initial track time. With this individualized data, runners are challenged to outdo their avatar, besting their own record with each lap. The temporary running track is able to accommodate 30 runners at a time.
Move over Paris, you are no longer the “city of lights.” In the 21st century that title goes to Sydney, Australia. Its annual Vivid Sydney festival transforms the city into a magical wonderland of light art sculptures, cutting-edge light installations, and gargantuan projection mapping extravaganzas. Vivid Sydney engages lighting artists, designers and manufacturers from around Australia and the world to illuminate, interpret and transform Sydney’s urban spaces through their creative vision. A contemporary music program matches the mood of the surreal display. No need to paint buildings in psychedelic colors or shoot fireworks into the night sky. Light is a malleable art form that treats Sydney Harbor as an inviting canvas morphing, evolving and bursting into a kaleidoscope of hues that vanish with the dawn. The 2017 Vivid Sydney festival is slated for May 26 to June 17, and is the largest show of its kind in the world.
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It’s not just Americans who are aghast at this year’s bizarre Presidential election. In Copenhagen, this bus broadside, paid for by Socialistisk Folkeparti (SF), urged the roughly 8,700 American citizens living in Denmark to make sure they vote. Created by Uncle Grey agency in Copenhagen, the bus ad took a neutral public service stance with its “Americans Abroad Vote” message, but slyly slipped in its partisan preference by turning the back wheels into crazy Trump eyes.
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Donor recognition walls are a common feature of museums, schools, public parks, and other places that are made possible by generous benefactors. Unfortunately, most donor displays look like boring lobby directories that list columns of names with no thought to aesthetics. So, it is always refreshing to see a donor wall that can be appreciated as a unique piece of decorative art.
C&G Partners created this stunning installation for Advisory Board Company, a Washington D.C.- based research, technology, and consulting firm focused on health care and educational institutions. Asked by the Advisory Board to come up with a way to showcase the names of its member clients, C&G created an installation out of thousands of slender, translucent rods, each engraved with a single member name filled in silver. A single silver set screw affixed each rod to one of hundreds of numbered wire strands, which were strung together to form a luminous curved, floor-to-ceiling curtain. The installation in the Advisory Board’s member collaboration space in Washington D.C. creates an aura that is elegant, ethereal, and dynamic. The design offers the flexibility of adding more member names in the future while maintaining the sculptural quality of the display. C&G also assisted those who want to find their names by incorporating a touchscreen directory that accesses a database of member names, quickly matching them to the numbered wires.
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Horse racing fans were on pins-and-needles watching the Kentucky Derby at Churchill Downs last Saturday, but brand naming experts were probably rolling their eyes and guffawing every time the announcer called out the contenders’ names. The Derby’s naming protocol violates the most basic rules of name development. As anyone in the branding business will tell you, successful names have to be unique, memorable, pronounceable, simple, easy to spell, evocative, and trademark-able. In other words, just the opposite of Triple Crown thoroughbred names.
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