âKeep Calm and Carry Onâ is the most famous British World War II poster that few people knew about until a half century later. Virtually all of the 2.5 million copies printed in anticipation of plastering the UK with them when war broke out, never saw the light of day.
It all started in the spring of 1939, as England braced itself for a German invasion. To prepare citizens for that inevitability, the UK Ministry of Information (MOI) formed a Home Publicity Committee made up of civil servants, volunteer academics, publicists and publishers to plan a campaign urging citizens to keep a “stiff upper lip.” The committee met weekly over lunch hour and suggested various slogans — e.g, âEngland Is Preparedâ and âWeâre Going to See This Through.â The committee proposed a series of seven or more morale-boosting posters, which the Treasury vetoed due to cost, giving them less than half of their requested budget. Ultimately, the MOI settled on three poster messages: âYour Courage, Your Cheerfulness, Your Resolution Will Bring Us Victory”; âFreedom Is In Peril, Defend It With All Your Might,” and âKeep Calm and Carry On.â Someone suggested âKeep Calm, Donât Panic,â but that was nixed.
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