Posters

Nike Players Do Posters

These posters won both the Grand Prix for Design in Cannes and the A&AD design awards in 2009. Asked by Nike to create a call-for-entry poster for the Nike Basketball League Competition, Hong Kong’s most prestigious basketball league, McCann Worldgroup turned the poster itself into a spirited competition. McCann selected images of the top 10 players in action to create printing templates and then invited the players to a silkscreen shop in Hong Kong to print their own image randomly on top of one another. The process of overprinting became a battlefield in itself, and the 350 posters made by the team players became one of the hottest Nike collectibles around.


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Posters

The Medium Is the Message

A project by Happiness Brussels designed by Anthony Burrill in London, this limited edition poster was made to benefit the Coalition to Restore Coastal Louisiana. The poster’s message is simple and direct, but it takes on an emotional resonance when viewers learn that it was silk-screened using oil collected off of Louisiana beaches after the BP disaster in the Gulf of Mexico. Over the years some artists and artisans have let the choice of material imbue their creation with symbolic significance – e.g., guns melted down to make a peace sculpture; pottery made from the volcanic ash of the Mount St. Helens eruption; objects that incorporate pieces of the Berlin Wall, etc. It adds another dimension of meaning to the object and makes you think.

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Printing Techniques

Laser Print Your Latte

Laser printers can work on virtually any substrate these days, including stenciling a design onto the foam of your latte. Even though the technology has been around for a few years now, probably it hasn’t become widespread for two reasons. One, the process is relatively slow, which wouldn’t work in a high-volume coffee house. Two, professional baristas who take pride in drawing leaf patterns, swans, smiley faces and swirls on the foam would probably take offense if an automated machine one-upped them by drawing Mocha Lisas and Macchiato Mondrians. The relentless march of technology, however, says that barista artistry may someday be replaced by a robotic arm. The way it works is that precise dots of caramel food coloring are dropped onto the foam dot-by-dot to draw logos, brand taglines, web addresses, holiday greetings, and even very detailed pictures. This doesn’t require unique talent, just a latte art machine. The thought of seeing a marketing pitch imprinted on my latte isn’t very appealing. Still, when placing your latte order, prepare to someday specify caf, decaf; foam, low foam; printed or unprinted.

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Typography

Designing a Font to Preserve a Vanishing Language

Lushootseed_JShen_screen-19

In the state of Washington, type designer Juliet Shen has been working with a Native American tribe, called Tulalip, to create a font for the Lushootseed language. At the time, the Lushootseed was near extinction. Only five tribal elders were known to be fluent in the language. This was largely because the U.S. government launched an ill-guided program in 1912 to “assimilate” indigenous people into American society by sending their children away to boarding schools where they were forced to adopt European ways. Under threat of punishment, the children were forbidden to speak their own native language. Since Lushootseed had no written tradition, the history of the culture had all but vanished by the 1960s.

It wasn’t until Thom Hess, a University of Washington linguistics graduate student, started recording the stories told by elders in 1967 that an effort was made to devise a written language for Lushootseed. His field work led him to a Tulalip woman named Vi Hilbert, who embraced his interest in preserving the stories of the indigenous people who lived around Washington’s Puget Sound. Using a variation of the International Phonetic Alphabet, a system of symbols used to record every sound the human voice can make, Hess taught Hilbert to phonetically write out the Lushootseed words. Together, the two produced two Lushootseed dictionaries and worked tirelessly to write down cultural lore told by the elders.

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