The winter of 2009-2010 proved disastrous for registered beehives in London. About a third of the registered bee colonies collapsed, poising an enormous threat to food growth in the United Kingdom. According to U.N. statistics, the decline of the honey bee population in Europe is now between 10 and 30 percent; in the United States, it is at 30 percent, and in the Middle East, up to 85 percent of the bee population has disappeared. This is worrisome. Of the 100 crop species that provide 90 percent of the world’s food, over 70 are pollinated by bees.
London recently teamed with LIDA Agency and M&C Saatchi to launch a Capital Bee Campaign to raise awareness of how human behavior is endangering local bees. The campaign includes a series of billboards and YouTube videos to change public beehavior.
These posters won both the Grand Prix for Design in Cannes and the A&AD design awards in 2009. Asked by Nike to create a call-for-entry poster for the Nike Basketball League Competition, Hong Kong’s most prestigious basketball league, McCann Worldgroup turned the poster itself into a spirited competition. McCann selected images of the top 10 players in action to create printing templates and then invited the players to a silkscreen shop in Hong Kong to print their own image randomly on top of one another. The process of overprinting became a battlefield in itself, and the 350 posters made by the team players became one of the hottest Nike collectibles around.
If you have something to hide, design badly and write poorly. Set the text in small type, no leading and wide measure, and use mind-numbingly dull legal language. This approach all but screams, “We don’t want you to read this, but we are required by law to tell you.”
Whether intentional or not, this is the impression given by credit card issuers when disclosing fees and terms. Cardholders who don’t immediately throw out these “envelope stuffers” are often stunned to read about a plethora of penalties, hidden fees and compounded interest. What’s more, the majority of card issuers also claim the right to increase APR or change credit terms “at any time for any reason.”
With so many people feeling blue because their 401Ks have tanked, what color is likely to resonate with the public today?Color forecaster Laura Guido-Clark, who has consulted on the “skin” (color, material, finish) of everything from cars to computers, toothbrushes to carpets, uses a process she calls “climatology” to survey the economic, political, emotional and social temperature of the times to arrive at a palette that consumers will find satisfying and exciting.Guido-Clark tells the San Francisco Design Center’s 3DMagazine, “We are in a time of deep introspection and fear is running as an undercurrent, but hope is what keeps us going. Optimism is the polar opposite of despair, and we will see people drawn to colors that reflect that reaching out for a brighter future.Deep, vibrant and saturated colors such as raspberries, yellows, oranges, royal blues and purples are important. You are also starting to see a softening of the palette with grayed pastels — perhaps our way of landing softly in tough times. People are also being drawn to pliable materials such as wire and sculpted metals that show flexibility and a willingness to bend and change. We will be mixing more metals in unique ways and breaking rules as we come to terms with a new way of thinking. We also expect that earthy textures, woods, deep piles and fabrics with a rich, tactile surface will be more appealing as people seek to make their homes feel like they are cocooning and safe from outside forces.” www.lgcdesign.com