Book Excerpt

Design for Disassembly

Editor’s note: This is an excerpt from “Design Is the Problem,” the latest book by Nathan Shedroff, chair of the MBA in Design Strategy program at the California College of the Arts in San Francisco. Contrary to the book’s title, Shedroff presents practical, specific and executable solutions to designing for sustainability, covering topics from biomimicry and life cycle analysis to dematerialization.

Recycling is an important tenant of sustainability, but in order to be effective, products need to be easily disassembled into component parts and separated by material. If this is difficult, these products simply end up in the landfill instead.

The worst parts, in terms of recycling, are those made from two different materials bonded together, because they can’t be easily separated. The Cradle to Cradle framework designates these as “monstrous hybrids.” A good example of this type of hybrid would be milk and juice cartons that come with circular pour spouts and caps built into the side. The plastic cap and spout can’t be recycled with the waxed cardboard, and yet there are no easy ways for recyclers to separate these quickly. While this design is particularly convenient for some users, it makes recycling nearly impossible (a good example of opposing goals). The only way to recycle these is for users to cut the plastic spout from the rest of the container before placing them both in a recycling bin.

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Sustainability

Shedding Light on Light Bulbs

Since Thomas Edison invented the incandescent light bulb in 1879, designers have often used the familiar pear-shaped product as a graphic device to represent a “bright idea.” Think again, designers, because the European Union restricted the sale of incandescent light bulbs in favor of compact fluorescent light (CFL) bulbs in 2009. It also targeted the phase out of Halogen bulbs by 2016. Cuba and Venezuela actually started phasing out incandescent lights in 2005. Other nations have scheduled phase out plans – Australia, Ireland and Switzerland in 2009; Argentina, Italy, Russia and the UK by 2011, and Canada in 2012. A late adopter, the United States will begin phasing out incandescent lights in 2012.

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Sustainability

School in a Bottle

In the mountainous village of Granados in central Guatemala, Peace Corps volunteer Laura Kutner came up with a way to solve several problems at once – the need for more classrooms, the shortage of building materials, and the abundance of plastic trash littering the ground.

Kutner rallied the community of roughly 860 people living in the village and surrounding area and together they collected more than 4,000 discarded plastic soda bottles. From there, students and volunteers used sticks and hands to cram the plastic bottles with more plastic — used bags, packaging and grocery sacks – to give the containers heft and form, then stacked them like bricks held in place by chicken wire, and “stuccoed” them with a cement-sand mixture.



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Film

iPhone Film Production

This advertisement for City Harvest was filmed entirely on an iPhone in a single shot. It was created and produced by The Mill NY, in collaboration with Draftcb, a New York City marketing communications agency.

The ad was made to support City Harvest, which collects over 270,000 pounds of excess food from restaurants, grocers, corporate cafeterias, manufacturers and farms daily and uses it to prepare and deliver over 260,000 meals per week to community food programs in the New York City area. The apples in the video represent the amount of food wasted in New York City every day. City Harvest states that it is the “world’s first food rescue organization.”

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Sustainability

Recycled Christmas Cards

snowman
For the past three years, Johnson Banks in London has done a year-end clean up by recycling their old magazines and passing them along to friends and clients in the form of Christmas greetings. This year the UK design firm ram-punched the shape of a snow man. A tip they passed along is that Design Week “punches brilliantly.” It could be the weight and uniformity of the paper that cuts clean, the vibrant ink holdout on the sheet, or good design karma projected from the magazine.