In many ancient cultures, traditional patterns are imbued with symbolic meaning that turn the objects on which they appear into amulets believed to bestow powers that protect a person from danger or harm. What better place to add this extra measure of safety than on a bicyclist’s headgear. Korean designers Kim Jungwoo, Kim Yoonsang and Park Eunsug found that the dramatic Sun Ja Mun pattern, a symbol for love, living and luck, was well suited to the cut-out design of a bike helmet, and also appealed to the bike rider’s philosophy of life.
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For a Central China Television (CCTV) promotional commercial, Chinese ad agency, MMIA, undertook to retrace the history of China in an animated version of a traditional Chinese ink-and-wash landscape painting. Ink-and-wash is an art style that developed thousands of years ago and is noted for brush strokes that range from bold forms to faint ink washes that render scenes in a dreamlike mist. To simulate this liquid effect, MMIA turned to Troublemakers.tv, a production company based in Paris, and German director Niko Tziopanos of weareflink. The result is mesmerizing, a merging of design, computer graphics, visual effects and live action blending seamlessly together to appear that an ancient ink painting has come to life.
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