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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

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Design is so simple, that's why it is so complicated.
- Paul Rand

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Arabian Peninsula

Advertising

National Geographic Arabia – Localized Advertising

By Delphine Hirasuna | April 2, 2014September 4, 2014

Since 1888, the National Geographic Society has explored the scientific and natural wonders of the planet in magazines and books that are now published in 39 languages. The yellow border that frames its magazine covers has been adopted as its official logo, but most readers have a clear impression of the kinds of photographs and images that they associate with the National Geographic brand. This print ad campaign for National Geographic Arabia certainly fits that model. Conceived by Classic Partnership Advertising Dubai with creative direction by Satyen Adhikari. the ads depict exotic far-off places on the planet to excite the viewer’s wanderlust. A closer look, however, reveals that the images are localized to appeal to consumers on the Arabian Peninsula. The creatures, people and landmarks shown don’t include anything from the United Arab Emirates that I can tell. There are polar bears, a gorilla, buffalo and dolphin, an Eskimo, American Indian, Spanish flamenco dancer and astronaut, and there’s the Hollywood sign, Easter Island statues, Taj Mahal and Leaning Tower of Pisa, but nothing that seems iconographic of the Arabian Peninsula. That makes sense since the local sights are not particularly mysterious if you happen to live there. The tagline, too, is quaintly translated as “Stay Curious Always.” Interesting how the ads for National Geographic Arabia are consistent with the global brand, but tailored for a specific market.

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Books

American Icons

American Icons is a collection of the work from the iconic photographer, Terry Heffernan. His collection serves as a visual exploration of what it means to be an American, including beautiful quotes by legends and luminaries that accompany Heffernan’s shots.

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Museum
Exhibition

Modern Gothic Need Not Be an Oxymoron with John Stevens

Explore both history and a contemporary approach to design in the form of a project with letter artist, John Stevens. Learning to write Black-letter (Textura, Gothic, Fraktur, Old English) properly is a pathway into many aspects of calligraphy, just as practicing Gothic, or Black-letter is a necessity to truly understanding the nuances of broad-edged pen calligraphy.

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Event

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