Believe It or Not – April Fools’ Day Ads
Is it brand advertising? Yes. Is the product offering real? No way.
April Fools’ Day is an excuse for ad people worldwide to take a break from practicing “truth in marketing” and spin fanciful selling points that stretch credulity to the breaking point, and make even gullible people go “Huh??”
April Fools’ Day spoofs are an advertising tradition and lately they have become more elaborate and expensively produced to capture the interest of social media and go viral. Some ad pitches told with a straight face (wink wink) include Rent-a-Runway wardrobes for dogs, Virgin Australia offering inflight spin classes, Seiko making watches for ninjas, Heinz selling chocolate mayonnaise in the U.K. Funny and in good fun, April Fools’ Day advertising is becoming something that consumers look forward to seeing like Super Bowl commercials. It’s feel-good advertising that make consumers like a brand that enjoys having fun. Here are a few April Fools Day ads from 2018.