Viral Marketing

Awareness Is the First Step to Healing

Digital billboards are making it possible to connect with people in ways we couldn’t imagine a few years ago. To mark International Women’s Day last weekend, UK-based Women’s Aid worked with WCRS London to launch a billboard campaign to raise awareness of domestic violence. The billboard features an obviously battered woman with two black eye, swelling and cuts on her face. From time to time, she blinks sadly.

Using facial recognition technology, the billboard lets passersby heal the woman’s wounds by looking at her. The more people stop and look directly at the image, the faster her face heals and returns to normal. The facial recognition technology can register exactly how many people are looking at the poster and pick out their faces from the crowd and display them through a live-feed of the street.

Posters

Geometry and Art Intersect in Outer Space

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Geometry, the mathematical study of shapes and their relative positions in space, lies at the heart of design and typography and the physical order of the universe. These posters by UK-based applied mathematician Simon C. Page for the International Year of Astronomy ’09 (IYA) depict the wonders of the universe through the use of simple geometric lines and circles. Page, a self-trained graphic designer, had originally created these images for a self-promotion piece, but the math-inspired art caught the attention of the International Astronomical Union and UNESCO, which asked to turn them into posters to promote the International Year of Astronomy’09, a global effort to raise awareness of astronomy. Retro in feel, Page’s posters aptly capture the beauty, dynamism, and mysterious orderliness of objects in space. They are available for sale from simoncpage.co.uk.

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