This animated video on climate change comes from the WWF Brazil. It’s part of a trilogy titled “Pense de Novo,” or “Think Again.” Without voiceover or text, the 30-second video shows how humans have managed to pollute the planet. As we commemorate Earth Day on Friday, it is something to think about…again.
Sometimes it seems insulting to call a television ad a “commercial,” especially when it feels like a very very short film on the making of installation art, akin to Christo’s red gates of Central Park. That’s how ABSOLUT Vodka’s “Anthem” ad struck us. Created by TBWA/Chiat/Day New York, the ABSOLUT ad has a poetic quality that is magic to view. Shot at six different locations, the film presents vignettes of artisans creating gigantic installations of words shaped out of blocks of ice, wheat, 2,000 hanging ABSOLUT bottles, flying lanterns, gigantic balloons, and a myriad of glass cylinders. It’s entertaining enough to keep you from heading to the refrigerator during commercial break. The creative team included CCO/Art Director Mark Figliulo, Creative Director Rob Baird, Art Director Hoj Jomehri, and Director Rupert Sanders.
A new series of engaging commercials for Sprint, done by Goodby Silverstein & Partners, turns factoids and data that would typically go into flat charts and graphs into motion pictures. Real people populate demographic maps. Flow charts flow. Kinetic infographics breathe life into what is actually a bunch of dry statistics.