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@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

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Get rid of everything that is not essential to making a point.
- Christoph Niemann

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crane logo

Brand Logos

JAL Crane Logo Flies Again

By Delphine Hirasuna | January 26, 2011September 4, 2014

Was it coincidence or the result of ignoring feng shui (positive energy flow), but as it happened Japan Airlines’ fortunes began to decline precipitously not long after it dropped its crane logo from its livery in 2002 and adopted a nondescript red slash mark as its brand identity. In 2010, JAL was even forced to file for Chapter 11 bankruptcy. Coincidence? We think not.

This month JAL announced that it will go back to the original red crown crane logo that it had used for more than 40 years, beginning in 1959. In Japanese culture, the crane is viewed as a symbol of long life, prosperity and good health, and red is the color of happiness. That’s why for weddings, anniversaries and other auspicious occasions, the custom is to decorate with a thousand origami cranes to express good wishes. JAL’s current red slash logo has no such significance, no matter how much it has been described as a “sliver of the sun” or the tip of a samurai sword. Interestingly, even though the sliver mark had been in use for nearly a decade, most people still associate the red crane with JAL.

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Posted in Brand Logos Tagged crane logo, feng shui, JAL, JAL group president, Japan Airlines, Masaru Onishi

Books

The World’s Best Typography: The 40th Annual of the Type Directors Club

This beautiful 384-page book features over 500 full-color images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.

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Museum
Exhibition


Last Supper in Pompeii: From the Table to the Grave
@San Francisco
Legion of Honor
April 18–August 30, 2020

The exhibition brings us back into this world by focusing on everyday life and especially on food and drink. Along with the pots, pans, and other paraphernalia in the distribution, preparing, and serving food, this exhibition includes glorious works of art, which reveal the splendor and luxury loved by the wealthy Romans who called Pompeii their home.

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Event


AIGA Design Conference
March 30–April 1, 2020

AIGA has curated such an inspirational community that countless designers across the globe are members. Isn’t it time to attend the event built for that exact purpose? This conference focuses on connecting designers by inspiring creativity, networking, and learning.

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