A lot of unsung tasks go on behind the sensational headlines. While the entertainment media was gleefully milking the brouhaha surrounding the departure of Conan O’Brien from The Tonight Show and the return of Jay Leno, NBC was working hastily to design a new set and unveil a new logo that would signal the change. For the logo part, NBC brought in Douglas Oliver Design, who had just months earlier created the graphic identity for The Jay Leno Show, and asked the Bell Canyon firm to have a new The Tonight Show identity ready to launch in just two weeks.

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