Rather than single out any one art style or type of graffiti to serve as the identity for the Madrid Street Art Project (MSAP), IS Creative Studio adopted a bold asphalt black-and-white street pattern to brand the program. Devised by Martin and Diana Prieto Martin and Guillermo de la Madrid, MSAP is a nonprofit project designed to support and enjoy public art in Spain’s capital city. Through guided tours, workshops, exhibitions, publications and artistic actions, MSAP aims to bring street art to citizens. According to MSAP’s website, “To come up with the [logo design], we relied on the city streets where street art was born and lives. Due to the diverse activities of this project, we thought that the identity of the Madrid Street Art Project should be flexible. We developed a logo that looks like a map….Streets often lead us in opposite directions to our destination. We think this is a great representation of the reflection which street art invites us to think about.” MSAP’s structured logo also contrasts beautifully with the bright colors and amorphous shapes of graffiti drawings.
Picking the most recognizable icon to represent a city can be daunting, especially for a multi-faceted place like San Francisco. There are so many famous landmarks, cutting-edge industries, and innovative happenings to choose from, that settling on only one symbol doesn’t do justice to the vibrance and diversity of the Bay Area. So, San Francisco-based designers Primo Angeli and Stapley-Hildebrand chose not to choose. Instead, they packed as many icons as they could into a mosaic to create a new brand identity for the San Francisco Chamber of Commerce. The “C” logo is meant to denote the Chamber, the city and the community. To reflect the Chamber’s key mission, they added the tagline “Our City, Your Business.”
A logo is widely considered the most important visual expression of retail brands, corporations and institutions. The symbol is a graphic “stand-in” for the entity, communicating its personality and values through a unique and memorable combination of colors, shapes and typography. The latest episode of PBS’s Off Book web series explores “The Art of Logo Design,” with designers Stephen Heller, Sagi Haviv of Chermayeff & Geismar, Kelli Anderson, and Gerard Huerta commenting on the role of logos today.
Lately street banners with a logo of the Golden Gate Bridge have been popping up all over San Francisco to mark the 75th birthday of the city’s most beloved icon. Designed by Studio Hinrichs, the anniversary logo features the Bridge’s familiar vermillion red (aka International Orange) color, its soaring 746-foot-high tower and the Art Deco-styled sunburst border of the rivets that bolt the Bridge together. Applied to everything from signage to souvenir merchandise, the 75th anniversary logo was created to work in one-, two- and four- colors and remain crisp whether etched onto glass, cast in metal, or stitched on fabric. Along with the logo medallion, Kit designed a special Bridge typeface, called Golden Gate Girder, for a commemorative poster, single alphabet letter keychains and other uses.
There is more than eye-catching design to the ICC Cricket World Cup logo created for the matches to be held in Australia and New Zealand in 2015. When invited to produce the logo for the 2015 match, the international agency, FutureBrand, turned to the Australian graphic consultancy, Jumbana Group, Balarinji, to imbue it with cultural motifs significant to the indigenous people of the two neighboring countries. The result was the player’s torso made of the Maori Infinity Twist pattern representing the joining together of peoples and cultures in bonds of friendship and loyalty, and the legs and bat incorporating a familiar Aboriginal motif. Together the logo design is meant to symbolize toughness, glory, resilience and connection. And it was meant to be memorable, which it is.