The new advertising campaign for Whiskas from Abbott Mead Vickers BBDO in the UK is built around the premise that big cats (i.e., leopards, lions, jaguars, etc.) and little cats share the same natural instincts. Understanding this behaviorial link, Whiskas says it gives domestic kitties all they naturally need in one pet food product. I love the ads, but question the connection. My cat sleeps all day and won’t take on anything more dangerous than a fake mouse and a ball on a string. But I can imagine that when my cat daydreams, she sees herself stalking a herd of zebra, cozying up to lions, taunting an elephant, and running as fast as an antelope. In her dreams, she’s untamed and courageous and keeping company with wild beasts. She’d love these ads.
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There is more than eye-catching design to the ICC Cricket World Cup logo created for the matches to be held in Australia and New Zealand in 2015. When invited to produce the logo for the 2015 match, the international agency, FutureBrand, turned to the Australian graphic consultancy, Jumbana Group, Balarinji, to imbue it with cultural motifs significant to the indigenous people of the two neighboring countries. The result was the player’s torso made of the Maori Infinity Twist pattern representing the joining together of peoples and cultures in bonds of friendship and loyalty, and the legs and bat incorporating a familiar Aboriginal motif. Together the logo design is meant to symbolize toughness, glory, resilience and connection. And it was meant to be memorable, which it is.