The Maribor Theatre Festival is the oldest and most prominent theatre festival in Slovenia. In recent years, it has evolved into an international event with symposia, and foreign guests, producers and performances. The festival has been the scene of exciting arguments, thought-provoking insights, unexpected reversals, and controversy. If the bold graphic identity designed by Nenad Cizl for the 48th Maribor Festival is any indication, attendees can anticipate works of equal originality and drama. Cizl explains that the visual theme for his art is intended “to address the attitude of Slovene politicians toward culture.”
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Rather than single out any one art style or type of graffiti to serve as the identity for the Madrid Street Art Project (MSAP), IS Creative Studio adopted a bold asphalt black-and-white street pattern to brand the program. Devised by Martin and Diana Prieto Martin and Guillermo de la Madrid, MSAP is a nonprofit project designed to support and enjoy public art in Spain’s capital city. Through guided tours, workshops, exhibitions, publications and artistic actions, MSAP aims to bring street art to citizens. According to MSAP’s website, “To come up with the [logo design], we relied on the city streets where street art was born and lives. Due to the diverse activities of this project, we thought that the identity of the Madrid Street Art Project should be flexible. We developed a logo that looks like a map….Streets often lead us in opposite directions to our destination. We think this is a great representation of the reflection which street art invites us to think about.” MSAP’s structured logo also contrasts beautifully with the bright colors and amorphous shapes of graffiti drawings.
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When Johnnie Walker signed onto the Join the Pact initiative to promote responsible drinking, the whisky maker did more than lend its name to the campaign; it gave an impactful demonstration of what might happen when you drink and drive.
Marketing agency APAC Iris Singapore worked with Johnnie Walker to create this 90-second public service spot. The agency took advantage of the fact that Johnnie Walker has been a long-time sponsor of the Vodafone McLaren Mercedes Formula One racecar team, and proposed building a CGI model of a Formula One car out of 1,750 Johnnie Walker whisky glasses. The project, headed by Iris regional creative director Grant Hunter and film/3D director Russell Appleford, proved to be an arduous task. Just the crash scene alone required more than 100 gigabytes of data. Two-time world drivers’ champion Mika Häkkinen, Johnnie Walker’s responsible drinking ambassador, was brought in to give the voiceover message authority, advising, “Staying in control is what matters in racing. Split-second decisions are the difference between finishing first and finishing last – or not finishing at all.” For a liquor company, this approach is bold and civic minded. It addresses the potential danger of their product directly and doesn’t try to slip in a self-serving “buy more whisky and party hearty” plug.
Is it possible to brand a thrift store stocked with donated goods and make it a look like a place where you’d want to shop? Goodwill in San Francisco is doing just that by giving its in-store signage, website and fleet of trucks a complete makeover.
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