April 22nd marks the 50th anniversary of Earth Day, which most years focuses on how mankind is endangering the environment and the creatures that inhabit the earth. This year illustrator Craig Frazier created a poignant reminder that humans are also an interconnected part of this ecosystem. With the coronavirus pandemic threatening our very existence, it behooves us to remember that we are all part of one earth. Explaining how he arrived at this year’s Earth Day theme, Craig said, “At this time, we need to take care of those who are taking care of us all over the world. I designed this poster to honor the health care workers who are doing the heavy lifting.” Indeed.
Without a strong concept, illustration is just glorified doodling. The same can be said of design as well. Those entering these professions need to exhibit more than technical skill; they need to engage their minds and imaginations to get at the crux of the story they want to tell.
I was reminded of this while watching Craig Frazier’s video. A prolifically talented illustrator who still sketches thumbnails with pen and ink and cuts his final image out of rubylith film, Craig explains. “If there is anything magical about making illustration, it happens at the sketch stage. That’s when the idea comes out of the pen. The DNA of the illustration exists right in the sketch. If it is not there, it is not going to show up later on.”