Name one major company founded or headed by a designer? (Apple doesn’t count since Steve Jobs wasn’t actually trained as a designer.) If you can’t come up with one, you’re not alone. Designers create, they invent, they innovate, they make products and brands more successful, more visible, more desirable, but other than running their own design studios, they typically don’t lead businesses. “30 Weeks: A Founders Program for Designers” in New York City is determined to change that. Operated by Hyper Island, a Swedish educational company, and supported by Google in partnership with the SVA, Parsons, Pratt, and The Cooper Union, the experimental program wants to transform designers into founders through a 30-week course in start-up mentorship, discussions with industry leaders, group critiques, tools, hands-on help, and an environment where participants can focus on their own products. Enrollment for the 2014 program, which starts in September, is closed, but it is worth following nonetheless to see if designers can be trained to take the lead.
Without a strong concept, illustration is just glorified doodling. The same can be said of design as well. Those entering these professions need to exhibit more than technical skill; they need to engage their minds and imaginations to get at the crux of the story they want to tell.
I was reminded of this while watching Craig Frazier’s video. A prolifically talented illustrator who still sketches thumbnails with pen and ink and cuts his final image out of rubylith film, Craig explains. “If there is anything magical about making illustration, it happens at the sketch stage. That’s when the idea comes out of the pen. The DNA of the illustration exists right in the sketch. If it is not there, it is not going to show up later on.”