Selling Speed Where It Matters
The new Hertz ad campaign theme “Traveling at the Speed of Hertz” isn’t meant to imply that Hertz cars go faster than those of other rental companies, but to suggest that Hertz can get you in and out of their rental lot in a flash. For customers, quick, hassle-free service is really where “the rubber meets the road” when it comes to renting a car. That’s the focus of the Hertz print ad campaign by DDB New York, which introduces Hertz’s Gold Plus Rewards program. Illustrated by Christopher Grey, the print ads feature strong stylized graphics and bold solid colors and the message that customers will enjoy a carefree “lot experience.” The “Bypass Lines” poster doesn’t even show a car, just a superman-type customer soaring over a long line of waiting people.