An entertaining TV commercial is better than watching a 30-minute sitcom — and this ad for Adobe Marketing Cloud by Goodby Silverstein & Partners proves the point. The 60-second “Click, Baby, Click” spot shows how an innocent act can have reverberating disastrous effects in a broad range of markets and industries around the world — unless, of course, businesses protect themselves with the online services of Adobe. So many great commercials today are written like a comedy skit, reeling the viewer in and then delivering the marketing sell at the very end.
Even though today’s consumers are likely to buy their Coca-Cola in a can, the original contoured bottle shape and bright red color are instantly associated with the beverage in every part of the world. Istanbul-based Ayse Celem Design felt no need to call out the product by name, but let shape and color serve as the brand identity for this promotional calendar for Coca-Cola Turkey.
Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.
Some of you know that seven years ago I wrote a book called “The Art of Gaman: Arts and Crafts from the Japanese American Internment Camps, 1942-1946,” published by Ten Speed Press/Random House. As usual, it was designed by Kit Hinrichs (Kit’s origami flag assemblage below) and photographed by Terry Heffernan. After more than 30 years as a corporate writer, I suddenly found myself propelled in another direction and immersed in a subject that I largely avoided my entire life. Although I had no thought that it would make a good art exhibition, I began receiving requests from museums across the U.S. and the array of objects made from scrap and found materials by people imprisoned in the camps were exhibited in some of the nation’s most prestigious institutions, including the Smithsonian American Art Museum’s Renwick Gallery in Washington D.C. and the International Folk Art Museum of Santa Fe. Today it opens at the University Art Museum (Geidai) in Tokyo to kick off a one-year tour of Japanese cities. If you are in Japan, I hope you’ll take the time to see it. I’ll be back in my San Francisco office next week with more new posts. — Delphine
There are many reasons why corporations update, revise or simply abandon their logos. The old mark may feature antiquated technology or not be politically correct by today’s standards. It may no longer reflect who they are, the size of their current business or what they sell. Or it may have been drawn by the founder or a promising art student when the firm was a cash-poor startup. Whatever. The result was a logo that looked amateurish and generic. This is a tough quiz, made harder because we had to remove the brand names on some logos so they didn’t give away the answer. When you pair the logo with the brand however, you’re likely to be surprised. Good luck!