Clocking in at two minutes, this Honda commercial would be a very expensive ad buy on prime-time TV, but thanks to the accessibility of YouTube and Vimeo, audiences are seeking it out online. The Honda “Hands” ad starts with a cog, just like its award-winning Cog commercial (see July 24 post below). This time Honda teamed with Wieden + Kennedy London to “celebrate the curiosity of Honda engineers” who have made Honda the world’s largest engine manufacturer and racing company since it was founded in 1948. Through “slight of hand” and brilliant animation, the cog morphs into a dazzling array of products, from motorcycles and jet planes to solar-powered cars and robots. The making of this video, directed by Smith & Foulkes and Nexus Productions, is a technological feat in itself. For brands that think they don’t have the budget for such an ambitious production, consider this: Is it better to do something middle-of-the-road and run it on prime time TV or to create something awesomely original that people will “google” to see on their own. If it is good, it will go viral.
Over the past 30 years, we have seen many professions in the graphic arts replaced by technology. Sign painting is one. Sign painting was a trade that existed in every community to adorn storefronts, banners, billboards, street signs, and buildings. The really good signs were one-of-a-kind works of art, produced by a steady hand, discerning eye, and aesthetic sensibility. Hand-painted signs revealed the pride and skill of the craftsmen. Their execution took human judgment and an active collaboration of eye, mind and hand. On a subliminal level, viewers could feel the effort of the maker. Now signs are mostly computer-designed, die-cut vinyl lettering. Undoubtedly, this is faster, cheaper and more uniform in quality, but like so much of our urban landscape, it lacks the warmth, soul and touch of human hands. “Sign Painters” is a documentary film (and also a book) by Faythe Levine and Sam Macon that celebrates the vanishing art of sign painting. The film is currently being shown in select locations in the U.S. and other parts of the globe. If it comes to your area, do see it.
Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.
Those who really want to get into religion may want to check out the Son of Heaven Hotel, better known in China as the Tianzi Garden Hotel. Located in the little town of Langfang, Hebei Province, near Beijing, the hotel is constructed in the likeness of three traditional Chinese gods — (left to right) Shou, the god of longevity; Fu, the god of fortune, and Lu, the god of prosperity.
The ten-story hotel was recognized in 2001 by Guinness World Record for being the “world’s biggest image hotel.” The rooms are said to be “adequate,” but the Son of Heaven Hotel does have two suites — one in the “peach” held in Shou’s hand and a presidential suite on the ninth floor. The windows are camouflaged by the brocade-like pattern. The inconspicuous hotel entrance is on the left, at the bottom of Shou’s long sleeve. It is unclear whether any guestrooms are available in Shou, Fu and Lu’s heads. Although this hotel has not received a prestigious Michelin star rating, if you get to sleep in the hand or belly of a god, it’s bound to be a heavenly experience.