Advertising

The Face of Max Shoes Customers

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Except for the fact that this print advertisement for Max Shoes calls to mind the American idiom “Put your foot in your mouth,” it is a clever way of putting a face on different shoe styles.

Created by Swiss ad agency Jung Von Matt/Limmat, based in Zurich, the tagline for the Max Shoes ad campaign reads, “You are what you wear.” The model’s wrist is dressed up like a neck collar to suggest the type of wardrobe that works well with that shoe style. It also suggests the personality of the wearer and the social occasions for which it may be suited, and it gives the prospective customer a facial identity. It says a lot in a single shot. The campaign was art directed by David Hanselmann with creative direction by Alexander Jaggy and photography by Mierswa & Kluska.
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Advertising

Yesterday Channel’s Historical Makeovers

Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.

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Advertising

Global Ties

Preferred by über rich and famous men, E. Marinella neckties have been worn by aristocrats, global leaders, titans of industry and movie heart throbs. Founded in Naples in 1914, Marinella began as a tiny shop that catered to men with elegant taste and deep pockets. Throughout the 20th century, the family-owned business let its clientele from around the world beat a path to its Naples store, without spending a lira on advertising. Marinella himself (now the grandson) would advise customers on colors, patterns and measurements, and then have his artisans custom-make each necktie to each customer’s specifications. Only in the past decade has E. Marinella established boutique shops in a few fashion capitals outside of Italy. This has led to the launch of an advertising campaign telling elite clientele where its shops can be found. Playing off of the brand’s tagline “Since 1914, the taste of elegance,” the ads created by Footbite agency in Monza, Italy, feature neckties folded like an iconic food for which each location is known – Lugano chocolate, London tea, Tokyo sushi, Italian (Milan and Naples) espresso, and Parisian croissant. The campaign was art directed by Paolo Guidobono and Michele Sartori.

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Viral Marketing

Drama in a Belgian Square

This video was produced to promote the launch of the TV channel TNT in Belgium. We’d tell you more but don’t want to spoil the tagline. The viral stunt was produced by the Duval Guillame Modem agency, with Geoffrey Hantson as creative director and Koen Mortier as director.

Advertising

A Shoe That Floats on Air

This looks like a high-school science project, but it is really a commercial for Asics new Gel-Blur 33 athletic shoes, which Asics claims offers lightweight, cushioned comfort to all 33 joints in the foot. To illustrate the tagline “Gravity, Meet Your Archenemy,” Southern California-based creative agency, Vitro USA, strung multi-colored ping pong balls on fishing lines and pumped compressed air into a glass chamber, causing the balls to rise into the shape of an Asics 33 shoe and float in space. As with some of the amazing 3-D projection mapping videos now coming out, the behind-the-scenes making of this commercial needs to be seen to appreciate the feat achieved.