Would you like history better if everything wasn’t so old? This ad campaign to promote UKTV Yesterday Channel’s new 14- part series called “The Secret Life of…” makes over famous figures to help us understand how they might present themselves if they were alive today. The Yesterday channel — which uses the tagline “Entertainment inspired by history” — commissioned award-winning author/historian Dr. Suzannah Lipscomb to work with a team of digital artists to give classic portraits an up-to-date twist. Queen Elizabeth I looks like an “iron lady” CEO who enjoys downsizing under performers.
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The new Philips Sonicare commercial presents the history of mankind as told through a manual toothbrush. The spot poses the question: With so much advanced technology available, why do most people still clean their teeth using the same “stick with bristles” method devised more than 5,000 year ago? Then to make sure viewers understand just how long that is, ad agency Ogilvy & Mather and director Jonathan Notaro of Brand New School show an actor in appropriate attire and backdrop brushing his teeth for 5,000 years, transitioning from caveman to modern-day city dweller. Shot on location in Budapest, including at a Victorian train station and on studio lots, the film is elaborately propped, with toothbrush man zooming effortlessly along, shedding costumes and environments as he goes.This was made possible by tying him to a dolly and dragging it through the various period-specific sets, while the wardrobe was changed using green-screen animation on mannequins.
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Famed rapper Ice Cube (aka O’Shea Jackson), who once studied architectural drafting, riffs on Los Angeles’s quirky landmarks such as the Cockatoo Inn and Five Torches, freeways and the Eames House for a video series produced by Pacific Standard Time, a collaborative effort among Southern California cultural Institutions to spotlight L.A.’s art scene between 1945 and 1980. Ice Cube avoids the lofty language of architectural experts and gives his take in terms that the street can understand. Talking about The Eames house, Ice Cube reflects that with Charles and Ray Eames “it’s not about the pieces, it’s about how the pieces work together,” and notes that they did “mashups before mashups even existed.” Way ahead of their time, he adds, “The Eames made structure and nature one. This is going green 1949 style, bitch. Believe that.”