The new Philips Sonicare commercial presents the history of mankind as told through a manual toothbrush. The spot poses the question: With so much advanced technology available, why do most people still clean their teeth using the same “stick with bristles” method devised more than 5,000 year ago? Then to make sure viewers understand just how long that is, ad agency Ogilvy & Mather and director Jonathan Notaro of Brand New School show an actor in appropriate attire and backdrop brushing his teeth for 5,000 years, transitioning from caveman to modern-day city dweller. Shot on location in Budapest, including at a Victorian train station and on studio lots, the film is elaborately propped, with toothbrush man zooming effortlessly along, shedding costumes and environments as he goes.This was made possible by tying him to a dolly and dragging it through the various period-specific sets, while the wardrobe was changed using green-screen animation on mannequins.
If all the holiday ads featuring Christmas trees were planted side by side, they would fill an entire forest. So it is refreshing to see some companies give their own creative spin to this overworked visual cliche. The message is concise, amusing and not cloyingly sentimental – and the ads are free of reindeer, rosy-cheeked Santa, and overly cute children in bathrobes and fuzzy slippers running to their presents under the Christmas. A nice change of pace. Merry Christmas!
How do you convey to designers and publishing customers that you have a stock photo/illustration for any and every subject, medium and use? In the case of Getty Images, it has more than 38 million stock images in its database to choose from. The question isn’t if Getty has the right image, it’s how you want to tell the story. This 60-second marketing video by Brazilian ad agency AlmapBBDO zips through 873 stills from Getty’s archives piecing together a universal tale of life, from first love to old age. Each frame is up for a fleeting nanosecond – kind of like life itself.