The Mall of America in Bloomington, Minnesota, is no ordinary shopping mall; it’s an entertainment destination. The 4.2 million square foot complex boasts more than 520 shops and the nation’s largest indoor family amusement park. Yet its old traditionally patriotic logo in red, white and blue evoked an era that pre-dated the digital revolution. No longer. The Mall teamed with Minneapolis-based Duffy & Partners to develop an identity system that looks like a multi-colored translucent ribbon merrily transforming itself into different shapes and shades, ultimately forming a star. The new identity anticipates a variety of animated applications and color changes for special events as well as how it will look as a stationary symbol. The myriad possibilities match the Mall’s new tagline “Always New.”
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As a senior project at the Kyoto Institute of Technology in Japan, designer Mika Tsutai came up with this manga comic drawing approach to decorating Japanese-style plates. It’s a sight-gag that really works best when dining Japanese style, where each dish is served on its own small plate, rather than served with side dishes and entrée placed together on one large dinner plate.
On Tsutai’s manga plates, the food itself becomes the “hero” or subject of the story — e.g., the fist drawing striking a pulverized food mass; the strawberry slices forming the woman’s earrings, a volcano erupting a red lava flow. The presentation is meant to be appreciated as a single visual image. Even the arrangement of plates imitates the panels of manga comic strips. This is just as Tsutai intended. “By placing these dishes in a particular manner, you can transform your dinner table into a story, just like that of a page from a Japanese comic,” he says. It’s an interesting concept for those who like to be entertained while eating, but it’s hard on the cook who has to plan the menu around the storyline. Via Design Boom.
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