Take my word for it, my farming credentials are impeccable. I’ve grown up around commercial fruit and vegetable farmers my entire life, and I know that the tasty, tree/vine-ripened, organically safe stuff rarely make it onto the supermarket shelf because retailers want their produce uniform in size, unblemished and picked firm and barely ripe so they won’t spoil before sold. As a result, mega-tons of fruits and vegetables are rejected for purely cosmetic reasons. Millions of people are suffering from malnutrition and billions of dollars of food are tossed out because they don’t rise to the aesthetic standards of clueless urbanites who believe that beauty trumps taste. What’s equally sad is that many city-dwellers don’t know how a real tree-ripened apricot, peach or cherry should taste. Shame!
Anthimos Xenos in Athens, Greece, produced this animated introduction for the Greek environmental television network, EcoNews. For the 30-second video, Xenos served as art and creative director, motion designer and 3-D animator, and completed the project from start to finish in one month. Music and sound compositing was by Xenakis Lefteris and additional direction by Nikos Tsimouris. In February 2013, Xenos founded his own firm, Darling Creative Motion, in Athens, to focus on TV branding and advertising.
These commercials aren’t selling what you think they do. They were created by London-based John Nolan Studio/Robot Factory, which boasts an impressive portfolio of film assignments including “Dr. Who” and “Where the Wild Things Are.” The Nolan’s Cheese and Nolan’s Nuts brands don’t exist, but John Nolan’s animatronic design and FX services do, and the videos show off the firm’s talent and capabilities quite effectively – little wonder that they went viral online. The cheese video came out first, and a nutty variation of the idea followed.
There are many videos about various aspects of typography, and we’ve posted several of them here, but this is the only one I’ve seen to date that explains the evolution of type faces in such an engaging, clear and concise manner. The video was made by Ben Barrett-Forrest of Forrest Media, a graphic design and media production firm with offices in Whitehorse, Yukon, and Hamilton, Ontario in Canada. As charmingly simple as it comes across, making the five-minute video was an arduous task. It took Forrest 140 hours to hand-cut 291 paper letters and make 2,454 photographs for this stop-motion animation. It was worth it. Enjoy.
This skit from “Burnistoun,” the comedy sketch show broadcast by BBC Scotland, reminds me of all the devices that, at first, seem like marvelous inventions, but still need work. An example is a recent exchange with that annoying automated iPhone twit, Siri. She keeps calling me “Del-fiend-E,” even though I’ve corrected her multiple times. Last week I asked Siri for the cross street of Gump’s, San Francisco’s venerable luxury home décor and jewelry store. Everybody in the Bay Area knows the 150-year-old Gump’s — except Siri. She said, “There are three dumps in San Francisco, which one do you want?” I enunciated more slowly, spelling out G-u-m-p-’s. She ignored me and started telling me the addresses of the local dumps. I finally asked a passerby for directions.
Old Spice men’s fragrances has a new executive marketing director, and he’s a real wolf. This commercial made by Wieden + Kennedy proves that the global ad agency is having far too much fun to call it working. It’s interesting that unlike most men’s scent ads, there is no real plug for how sexy and desirable the product will make you. No, women in cleavage-revealing gowns running their red fingernails teasingly over the man’s firm unshaven jaw. No hint of pheromones wafting through the air, leading women like Barbie doll zombies in search of the source. No, these ads are snarky and tongue-in-cheek funny. And like an increasing number of marketing campaigns, they don’t stop with one ad. Wolfdog has his own website/blog, Twitter account, homework “service,” and Call of Duty game. Will it make men rush out to buy the product? Don’t know, but it will raise awareness of Old Spice and get people talking.
There are many reasons why corporations update, revise or simply abandon their logos. The old mark may feature antiquated technology or not be politically correct by today’s standards. It may no longer reflect who they are, the size of their current business or what they sell. Or it may have been drawn by the founder or a promising art student when the firm was a cash-poor startup. Whatever. The result was a logo that looked amateurish and generic. This is a tough quiz, made harder because we had to remove the brand names on some logos so they didn’t give away the answer. When you pair the logo with the brand however, you’re likely to be surprised. Good luck!
Current TV, the media company started by former U.S. Vice President Al Gore and businessman Joel Hyatt, has launched a new logo designed by Wolff Olins and animation house GHAVA. Replacing the static pixelated identity created by Meta Design and Peter Saville in 2005 (contemporary for its time), the waving Current logo is meant to be viewed in motion, or at least to imply that it is in motion. Unlike traditional logos, the Current identity takes advantage of the technological capabilities of the broadcast medium. Dropped out of whatever background is behind it, the name undulates like a flag, leaving the borders and proportions loosely defined. The logo itself uses a familiar compressed modern gothic font and foregoes any use of proprietary colors. As flat graphics, it’s pretty simple. What makes it special is that movement isn’t used as an afterthought, but as the essence of its uniqueness.