These commercials aren’t selling what you think they do. They were created by London-based John Nolan Studio/Robot Factory, which boasts an impressive portfolio of film assignments including “Dr. Who” and “Where the Wild Things Are.” The Nolan’s Cheese and Nolan’s Nuts brands don’t exist, but John Nolan’s animatronic design and FX services do, and the videos show off the firm’s talent and capabilities quite effectively – little wonder that they went viral online. The cheese video came out first, and a nutty variation of the idea followed.
“When you take anything out of its context and put it against a white background, you see something different” explains photographer Andrew Zuckerman. “It forces all attention on the subject….It’s the absence of space and color…in the end, all you’re left with is the form and range of colors contained in the subject.”
Like his previous books “Creature” and “Wisdom,” Zuckerman’s latest book, “Birds,” is shot entirely against a white background. Using a Leaf Aptus 75S digital camera along with high-speed strobe lighting, Zuckerman caught details that would be impossible to see if the birds were photographed in their natural environment. Instead, Zuckerman set up a mobile studio, mostly at zoos, in four countries and coaxed 74 species of birds into the camera’s range. The result is microscopically crisp detail and dazzling nuances of color. To see more Zuckerman birds and a behind-the-scenes video of the photo shoot, visit Show-Off, a virtual nonprofit gallery conceived and curated by San Francisco/Newark, UK-based design firm Dowling Duncan.