There are many videos about various aspects of typography, and we’ve posted several of them here, but this is the only one I’ve seen to date that explains the evolution of type faces in such an engaging, clear and concise manner. The video was made by Ben Barrett-Forrest of Forrest Media, a graphic design and media production firm with offices in Whitehorse, Yukon, and Hamilton, Ontario in Canada. As charmingly simple as it comes across, making the five-minute video was an arduous task. It took Forrest 140 hours to hand-cut 291 paper letters and make 2,454 photographs for this stop-motion animation. It was worth it. Enjoy.
Morrisons, one of the largest supermarket chains in the UK, recently unveiled its rebranded entry-level “value” line, now bearing the name “M Savers.” The work was done by brand design agency Coley Porter Bell as part of a strategic assessment aimed at transforming Morrisons’ own label into a more coherent brand. With some 17,000 products and their variants in Morrisons’ own brand, positioning different tiers and categories of products was a daunting task.
Morrisons’ entry-level value line presented its own unique challenges. Stephen Bell, creative director at Coley Porter Bell, said that the term “value” had a negative meaning to some consumers. “Value ranges tend to be somewhat utilitarian, using template designs and basic corporate colors. Research shows that consumers are often ashamed to be seen with them. But with the economy stalled for the foreseeable future, value ranges will be competing on more than just price. We wondered why shouldn’t entry-level products have some charm and engagement?”