The Bay Bridge, which connects San Francisco to Oakland and the East Bay, has always played second fiddle to the glamorous Golden Gate Bridge. Even though both spans are celebrating their 75th anniversary this year, the drab gray Bay Bridge never stirred the heart the way its flashy orange sister span has. The Golden Gate Bridge’s 75th birthday was commemorated with fireworks, a fancy new visitors’ center, and souvenir trinkets of all kind. On the other side of town, it was business as usual on the Bay Bridge, with some 270,000 vehicles crossing its span daily.
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Lately street banners with a logo of the Golden Gate Bridge have been popping up all over San Francisco to mark the 75th birthday of the city’s most beloved icon. Designed by Studio Hinrichs, the anniversary logo features the Bridge’s familiar vermillion red (aka International Orange) color, its soaring 746-foot-high tower and the Art Deco-styled sunburst border of the rivets that bolt the Bridge together. Applied to everything from signage to souvenir merchandise, the 75th anniversary logo was created to work in one-, two- and four- colors and remain crisp whether etched onto glass, cast in metal, or stitched on fabric. Along with the logo medallion, Kit designed a special Bridge typeface, called Golden Gate Girder, for a commemorative poster, single alphabet letter keychains and other uses.
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Placing manmade installation art in a national park seems counterintuitive since national parks were established to preserve and protect wildlife habitat. But the 1,491-acre Presidio is unlike any other national park. Set in San Francisco’s tony residential area, it overlooks the Golden Gate entrance into the Bay, the reason why it served as a military outpost for 219 years (successively under Spain, Mexico and U.S. rule) until Congress closed the army base in 1994 and made it into a national park. Today, the Presidio is a mix of forested hiking trails and historic buildings converted to other uses, including the Walt Disney Family Museum.
Its proximity to urban surroundings has also resulted in some interesting collaborations. In 2009, For-Site Foundation (a nonprofit dedicated to the presentation of art about place) in partnership with the Presidio Trust invited 25 designers, artists and architects worldwide to propose custom-designed habitat for the wildlife living in the park. From there, 11 concepts were chosen for a site-based art exhibition called “Presidio Habitats: For the Place, Of the Place.”
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