Whether the delivery is graphic or spoken, Milton Glaser can be relied on to pare away the superfluous and focus on what’s relevant in the most direct, thoughtful and inspiring way. Today he celebrates his 80th birthday and a 60+ year career that is still going strong. A new documentary “Milton Glaser: To Inform & Delight” directed by Wendy Keys, now playing in select U.S. locations, provides convincing evidence that he is worthy of being called the most influential graphic artist of our time. It’s a must-see. And here’s something that we consider a must-read – a talk that Glaser gave in 200l to the London AIGA titled “Ten Things I Have Learned.” Great food for thought.
10 Things I Have Learned
by Milton Glaser
1. You can only work for people you like.
This is a curious rule and it took me a long time to learn because in fact at the beginning of my practice I felt the opposite. Professionalism required that you didn’t particularly like the people that you worked for or at least maintained an arms length relationship to them, which meant that I never had lunch with a client or saw them socially. Then some years ago I realised that the opposite was true. I discovered that all the work I had done that was meaningful and significant came out of an affectionate relationship with a client. And I am not talking about professionalism; I am talking about affection. I am talking about a client and you sharing some common ground. That in fact your view of life is someway congruent with the client, otherwise it is a bitter and hopeless struggle.