Advertising Strategy

Double-Take Guerrilla Marketing

Experiential street ads are the “sneak” attacks of advertising.  They invariably occur in unexpected places and times, and they usually cause viewers to do a double-take and chuckle. Relative to major ad campaigns, guerrilla marketing is much less expensive, but its reach is also narrower, mostly limited to people in that proximity.  But such targeted sight gags and visual puns enliven passersby experiences and generate goodwill toward the business, although it also disallows lengthy sales messages. You either get it or you don’t.

 Still, guerrilla advertising is catching on with major brands who are discovering that you don’t have to be there to enjoy it.  Really clever spots are being captured on smart phones and spread virally on social media, and some brand marketers are starting the buzz themselves by posting a photo of the “street art” on social media.

via Marketopedia (Top) + via LoveCreativeMarketing (Bottom)

Viral Marketing

Post – Christmas Guerrilla Ad Campaign

Passersby in Amsterdam did a double-take as they walked by post-holiday curbside trash heaped high with the usual plastic garbage bags, assorted discards and… a Mini Cooper cardboard packing box with a red ribbon still dangling off the side. The brainchild of Ubachswisbrun/JWT agency, the Mini Cooper guerrilla “advertisements” were strategically placed throughout the city. It left people to wonder if the popular tiny hatchback was really small enough to be shipped in a box and possibly even fit under a Christmas tree. The white stick-on label on the side of the box provided the sales message – a 99 euro a month finance deal. Except for the black outline drawing of the Mini on all sides of the box, the actual product was nowhere to be seen.