Sagmeister’s “Here for Good”
From the ever-inventive designer Stefan Sagmeister comes this TV commercial for Standard Chartered Bank. Sagmeister’s approach to typography continues to shock and delight. Who can forget his 1999 poster for an AIGA lecture that displayed the words actually carved into his skin? Sagmeister has also turned typography into an environmental art form by constructing words in — and out of — nature. You can’t help but read and reflect on the message.
The advertising commercial for Standard Chartered Bank aptly represents the multinational scope of the company’s business, which was formed in 1969 through a merger of the Standard Bank of British South Africa, founded in 1863, and the Chartered Bank of Australia, India and China, founded in 1853. International and exotic, steeped in cultural traditions and totally modern, the TV spot makes the bank’s philosophy feel sustainably organic and mindful of the global markets it serves.