Tasteful Packaging Sells
It might be considered tacky to give a bar of soap as a gift, but not if it is beautifully wrapped.
Established in New York more than 30 years ago, Michel Design Works found its niche merchandising tasteful gift products in lovely garden-themed designs and packaging. Scented bar and bubble bath soaps, body lotions, paper napkins, coasters and placemats, kitchen towels and potholders, and the like are delightfully decorated with antique botanical prints. In the case of the soap, the wrapping paper makes the product look like a luxury item, but is inexpensively priced to give as an appropriate hostess thank-you or as a shower party favor. The packaging for the soap even features the Michel Design Works’ elephant logo as a hot-wax seal. What makes this soap “gift-worthy” is not the actual bar of soap (however good it is); it’s the packaging. The packaging defines the brand.