Packaging

Packaging as Play Things

By Delphine Hirasuna | August 6, 2015August 6, 2015

Zombis_1

Zombis, made in Iceland by Kjöris, is a soft ice cream product sold in single-serving-size packets, but what makes Zombis extra special is the story built into the packaging. Designed by Reykjavik-based Brandenburg, the packaging for Zombis Freezer Pops features 24 zombi personalities, each with its own name and “death-ography.” Inside each zombi is a colorful, squishy “brain” that tastes exactly like strawberry, raspberry or pistachio-flavored ice cream. Buyers are instructed to snip off the top of the zombi’s head and suck out the brain. Eating ice cream has never been so ghoulish and fun.
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Packaging

Sense of Place as Brand Identity

By Delphine Hirasuna | October 8, 2012September 4, 2014

When Icelandic Glacial Water rebranded itself, it shifted the focus from the generic word “glacial” and placed the emphasis on “Icelandic.” That made all the difference. Designed by Los Angeles-based Team One, the new logo, bottle and packaging establish a sense of place for the brand. The frosted label features the geographic shape of Iceland with a black logotype that looks like it was hacked out of shards of Arctic ice. Instead of a predominant mineral cobalt blue color, the new label is a translucent sapphire blue that evokes the pristine purity of Iceland’s famous natural resource. The back panel, printed in contrasting varnishes, reveals the tagline “Source of the Epic Life” as if visible through a veneer of frosty ice. The new design positions Icelandic Glacial Water as a premium brand – so much so that you wonder if it contains expensive vodka.