Canada’s Walk of Fame maple leaf logo has sprouted new leaves, thanks to Taxi, the creative agency that got its start in Montreal. Less stylized than the original maple leaf star logo, the rebrand looks more dynamic and less generic. This makeover extended to the stationery system and award trophy too.
A knock-off of the Hollywood Walk of Fame, the Canadian version is a plug for home-grown talent. Since Canada’s Walk of Fame was introduced in 1998, about 130 world-renowned Canadians, mostly in the entertainment industry, have earned a maple leaf star on the sidewalk in front of Toronto’s Metro Square, next to Roy Thomson Hall, including William Shatner, Michael J. Fox, Martin Short, Kiefer Sutherland, John Candy and Catherine O’Hara. The list of Canadian stars is quite surprising and impressive. As the civic leaders had hoped, the Wall of Fame has become a tourist attraction, provided a lot of media buzz through the inductee nomination process, and fostered national pride by reminding Canadians of all the world-class talent that come from these parts. That’s not too shabby, eh?