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Michael Kors

Design Quiz

Fashion Monograms

By Delphine Hirasuna | September 19, 2014October 1, 2014

A monogram perhaps may best be described as a logo with attitude, a certain snob appeal. It’s more than just graphic shorthand for a brand name. In the fashion world, the right monogram says luxury, refinement, and discerning taste. Consumers like being associated with these qualities and usually don’t mind if the monogram is prominently visible on their shirt or purse for all to see. How many of these monograms can you name? Answers on the next page.

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Posted in Fashion, Quizzes Tagged Alexander McQueen, Armani Exchange, attitude, Banana Republic, Calvin Klein, Chanel, Diane von Fürstenberg, discerning taste, Estée Lauder, fashion, fashion world, Fendi, Giorgio Armani, Givenchy, graphic, Gucci, logo, Louis Vuitton, luxury, Michael Kors, monograms, refinement, Roberto Cavalli, Rocawear, Rock & Republic, shorthand, Tiffany & Co., Tory Burch, Valentino, Vera Wang, Victoria's Secret, Yves Saint Laurent

 

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designer: Carrie Cheung

@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

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