The Ultimate Brand Extension
Recently a number of Pantone-color inspired products have been introduced into the marketplace. There’s the Pantone chip mug by W2, the Pantone cufflinks by Sonia Spencer, the Pantone stationery and bags by Alpha, and now there is the new Pantone Hotel in Brussels, created in a licensing partnership with a British developer.
Designed by Belgian interior designer Michel Penneman and Belgian architect Olivier Hannaert, the seven-story boutique hotel is alive with chic, contemporary colors, all matched to Pantone’ color swatches. Guestrooms are appointed with white walls and bedding to create a neutral backdrop for Belgian photographer Victor Levy’s photographic installations featuring a spectrum of vibrant Pantone colors. The public spaces equally reflect Pantone’s skill at applying color psychology and design trends to create an environment that is at once convivial, happy, and relaxing.