Photography

Brazilian Ad Man Turns Photo Portraitist

One of the most inventive and experimental minds in the arts, Vik Muniz has made portraits out of sugar, dirt, dust and chocolate sauce, and now he has made portraits out of photos. Based in Brooklyn, Muniz started out in advertising in his native Brazil, redesigning billboards for greater readability. After picking up his first advertising award at a black-tie gala, Muniz attempted to break up a fight between two gala attendees, and was accidentally shot in the leg by one of the brawlers. The shooter paid Muniz not to press charges and that gave Muniz enough money to move to New York where he took an interest in sculpture and photography. Muniz, who says he has an interest in making pictures that “reveal their process and material structure,” made this series of portraits out of old photographs and then photographed the portraits.

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Design Education

5 Common Mistakes Package Designers Make

Editor’s note: Packaging design presents its own unique set of challenges to graphic designers that differ from other kinds of print design. Here, we asked Brad Murdoch from Process, a premium packaging manufacturer based in Salt Lake City, to help us identify some common mistakes. Process handles custom packaging and fabrication through its network of overseas manufacturing facilities.

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Advertising

Local Billboard Ad Campaign

Sometimes a literal visualization of a message is the most effective one. These billboards by creative agency Extra Credit Projects in Grand Rapid, Michigan, promote the services of Mary Free Bed Rehabilitation Hospital, an 80-bed rehab center in Grand Rapids. On the all-text billboard ads, the ailment to be treated is clear; nothing more need be said or shown to improve understanding.

As an aside, the name of the hospital itself has a fascinating origin. In 1891, a group of women in Grand Rapids sought to provide medical care for people with limited financial means by asking everyone named Mary, as well as those who knew anyone named Mary, to donate money to secure a free bed in one of the local hospitals. The so-called Mary Free Bed Guild went on to raise funds for convalescent and orthopedic centers for disabled children. In 1966, the program, expanded to care for spinal injury and stroke adult patients, was renamed Mary Free Bed Rehabilitation Hospital.

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