Lately several videos have passed our way telling a story by juxtaposing stock footage-type images on a split screen. They have no voiceovers or text, just music to set the mood. Some of the videos – such as this one issued by WWF — are quite compelling and poetic. Unfortunately, the WWF video had no production credits at the end, so we can’t tell you who made it. It does seem stylistically similar to “Symmetry” by Everynone, but that is just a guess.
This fun TV commercial, which won a 2011 One Club gold pencil award in the Broadcast Design single category, was created by BBDO Dusseldorf for Braun’s Satin Hair 5 Multistyler curler. The “hairmoticons” ad, set to the tune of Leroy Anderson’s “Typewriter,” suggest that users can curl their hair in whatever style suits their mood. The animation is by VCC. Cute.
In a town known for its over-the-top decor, the new $3.9 billion Cosmopolitan Hotel, which opened on the Las Vegas Strip in December 2010, is a show-stopper from the moment you walk into the main lobby. Designed by Digital Kitchen, the interior of the resort greets guests with a dazzling electronic art installation. Digital images dance up and down towering illuminated columns, dreamlike and surreal. Technology is integrated seamlessly into the design, offering the flexibility to change and refresh the texture, character and mood of the interior from a central control. It’s entertainment. It’s art. It’s a respite from the slots and roulette table.