Advertising

Louis Vuitton Origami Invitation

The opening of a new location in Osaka, Japan, was occasion for luxury retailer Louis Vuitton to ask Italian design studio Happycentro to produce an appropriately elegant invitation card.The result was a printing and folding tour de force involving offset printing, transparent, silver mat, pearl and rainbow foils, dry embossing, silkscreen and die-cuts. As if that wasn’t complicated enough, the square sheet was precisely folded by hand origami-style 34 ways. One has to believe that the designer Federico Galvani has a fiendishly clever mind to devise something that tested the skills of printers and origami artists alike, but the team pulled it off and the result is lovely and unique.

Read More »

Advertising

Ultra Mystic Asian Ad

“Why Asian advertising is strong and mystic” was the theme of AdFest 2011, an exhibition of the best ad work in Asia. Commissioned by the Yoshida Hideo Memorial Foundation/ Advertising Museum Tokyo to promote this pan-Asian event, Dentsu Inc. in Osaka developed a poster series with lavish illustrations that reminds one of a reflexology foot chart or, in the case of the open palm, like a spiritual mudra (a hand gesture that symbolizes divine manifestation).

Read More »