Advertising

Pedigree Slow-Mo Focus

By Delphine Hirasuna | December 4, 2013September 4, 2014

This commercial for Pedigree dog food is beautiful for its pure simplicity. Shot at 1000 frames per second using a Phantom camera, the slow-motion video captures every movement and feature of each dog, from the twitch of the ears, the attentive eyes, the loose tongue, the tensed muscles and flying fur as the dog leaps for the Pedigree treat. The plain studio backdrop and lighting eliminate superfluous environmental distractions, making the dogs the sole point of focus. Viewers can’t help but marvel at what expressive and unique creatures dogs are. TBWA/Toronto made this commercial for Pedigree Petfood Canada, with film direction by Bob Purman of Imported Artists Film Company and sound by Joey Serlin at Vapor Music.

Motion Graphics

Moleskine Introduces Color

By Delphine Hirasuna | February 22, 2013September 4, 2014

For decades, Moleskine has been renowned for its little black notebook that artists, designers, and writers carry with them everywhere to capture their first inklings of brilliant ideas. Other brands offer notebooks too, but only Moleskine, in iconic black with its external elastic band and ribbon bookmark, signals that you are an authentic and serious creative type. So, Moleskine’s announcement that it is releasing its notebooks and planners in four bright colors, in addition to black, is newsworthy. Insecure creatives may be reluctant to buy a color other than black.