There are assigned projects and self-generated projects that you do for the love and joy of it. Ten years in the making, The End (Is Just the Beginning) by photographer Rodney Smith is pure passion, wit and style …a total delight. The pleasure Smith took in producing this book comes through on every page. The 16×20 inch, 15 pound tome is hardbound on imported linen with a hand-printed silver gelatin photograph on its slipcase. The design by David Meredith and text by Walter Thomas beautifully mirror and play off the whimsy and elegance of Smith’s black-and-white photographs. Smith, whose editorial and commercial clients range from the New York Times to GQ, Starbucks to Visa, documents a surreal world with a photojournalist’s eye. The End was published by Smith in a limited edition of 1,000 copies, with each signed copy priced at $750.