Jonathan Hoefler and Tobias Frere-Jones of the influential type foundry H&FJ in New York City were recipients of the prestigious AIGA Medal this year. This video, created by the New York design studio, Dress Code, was shown at the Medalist dinner in April. Here, the two talk candidly about how they approach type design and talk about why it takes them a decade to get each project ready for release.
These posters won both the Grand Prix for Design in Cannes and the A&AD design awards in 2009. Asked by Nike to create a call-for-entry poster for the Nike Basketball League Competition, Hong Kong’s most prestigious basketball league, McCann Worldgroup turned the poster itself into a spirited competition. McCann selected images of the top 10 players in action to create printing templates and then invited the players to a silkscreen shop in Hong Kong to print their own image randomly on top of one another. The process of overprinting became a battlefield in itself, and the 350 posters made by the team players became one of the hottest Nike collectibles around.
